Client
Cruz Quality Roofing
Overview
The primary goal of this project was to create a visual identity that set Cruz Quality Roofing apart from competitors while effectively communicating their industry and expertise. Many roofing companies had similar, simplistic logos that lacked individuality. By researching industry trends, I identified opportunities to create a logo that was both unique and professional. The branding needed to appeal to contractors and homeowners, ensuring the company looked trustworthy and experienced.
Client
Cruz Quality Roofing
Industry
Construction
Service
Brand Identity
Logo Design
Business Card Design
Content
Duration
2 Weeks
The Challenge
This was my first large-scale logo and visual identity project, and I placed a lot of pressure on myself to deliver something exceptional. A key challenge was balancing uniqueness with clarity—while many roofing logos looked similar, they successfully conveyed their industry. I had to create something distinctive while still ensuring it resonated with the target audience. Additionally, generating initial ideas was difficult, as I wanted to avoid common industry clichés while keeping the design professional.
The Solution
I tackled this challenge by conducting thorough industry research and sketching multiple concepts before finalizing a direction. Collaboration with the company owner played a crucial role in refining the design, ensuring it aligned with their vision. One standout design choice was incorporating curved windows instead of the standard square windows seen in most competitor logos. This small but powerful detail reinforced the company’s uniqueness while maintaining industry relevance.
The Result
The new branding had a direct positive impact on the business—Cruz Quality Roofing saw its highest revenue growth in the months following the launch of their new visual identity, surpassing their entire previous year’s earnings. This project reinforced how a strong visual identity can transform a company’s presence, making it more recognizable and professional in a competitive market.
